The USA presidential voting is attended every 4 years in November. It uses a system of “first-past-the-post” or “winner-takes-all” which means the applicant who gets the majority of popular votes does not necessarily take the first place ; what is more valuable is getting the most part of electoral votes. In such a system an individual might feel that his vote cannot make a difference in the outcome of the election and therefore may decide not to vote at all. That is why some scientists trust about 50 per cent of people who are eligible to vote prefer to remain at home and not to show up in the Election Day.

In this article , the theories of electing and non-electing behavior in 2004 presidential election are discussed. In other words, we are going to see whether party identification example or issue voting played an important role in individuals’ opinions who voted and if they did not vote, what was the considering behind that?

The United States presidential voting of 2004 was between the Republican applicant , George Walker Bush, the President of the United States and the defeated Democratic candidate , John Kerry, the junior United States Senator from Massachusetts.

Bush received about 51 percent of the votes pitch (62 million votes), while Kerry got about 48 percent (59 million votes). Bush could get 286 electoral votes and Kerry 251. The counting of the votes.

There was only a slight difference between the towns which voted for Democrats and the ones which voted for Republicans in comparison to the 2000 presidential election . The diversity is to do with only three towns.

This conclusion is to do with party empathy model. That is to say the Southern states generally voted for George W Bush, while the Northern states supported the Democratic candidate , John Kerry. But this is just a mere generalization if one says that in the 2004 presidential voting , party identification model was the most important factor . Nevertheless, its importance is not questionable.

The most important point in voting theories of the 2004 was about issue electing . In other words, electors paid a lot of attention to the issues that were supported by applicants . Above all people’s concern was the issue of national safety including terrorism and moral values which was advocated by Bush. On the other hand, Kerry’s slogan was “stronger at home, respected in the world.” And he also paid more concern to economic issues like jobs and health care . One should keep in head that the 2004 voting was the first presidential election after Sep. 11, 2001 and very logically if one felt threatened , the best candidate to elect for would be a Republican.

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