Alas! In E-commerce Taxland

In trying to comply with tax laws for your e-business, you may find yourself falling down the rabbit-hole, going through the looking glass, and attending a Mad Tea-Party.

Common sense, logic, and fairness never did apply fully to the field of taxation but this is especially true of e-commerce transactions.

1. Canada Customs Welcomes You to Canada!

Since I`m located in Canada, let`s start here.

Canada has what you might call a national sales tax or a value added tax (VAT). This Goods and Services Tax (G.S.T.) of seven percent is applicable to many Canadian transactions.

Not only is it critical to determine whether a taxable sale was made in Canada or not, but also where in Canada. If it was made (or deemed to be made) in any of the Harmonized Sales Tax (H.S.T.) provinces (Nova Scotia, New Brunswick, and Newfoundland and Labrador), a higher, fifteen percent H.S.T. rate applies. This is because those provinces have allowed Canada to collect their provincial sales taxes for them.

As well, each province and territory has its own rules. Ontario charges eight percent retail sales tax on many typical Internet transactions whereas Alberta has no provincial sales tax.

Of course, this is only scatching the surface. This entire article is an over-simplification of a very complex subject. You will definitely need professional advice to help you through E-Commerce Taxland.

2. When Exports Aren`t Exports

In Canada, exports are “zero-rated” sales for G.S.T. purposes. This means that when you ship a product to someone outside Canada, you don`t charge G.S.T. Yet, you get to claim (or deduct from the G.S.T. collected by you) all the “input tax credits” (G.S.T. that you paid for business purposes) to make that export. The idea, I suppose, is to encourage exporting.

However, if you export products other than tangible, physical goods, beware! There are many pitfalls to watch out for.

As one example, consider digitized products that you might sell from your Canadian website, such as e-books, downloadable software, or subscriptions to content. You would be considered to be selling “intangible personal property”. Unless your product is also considered “intellectual property” (such as software or e-books that you produced or have obtained the rights for), you will have to charge G.S.T. The reason why, according to the Canada Customs and Revenue Agency, is that it COULD be used inside Canada, even if it isn`t.

Say you sold a membership for accessing digitized content (from various sources) on your Canadian website to a customer in the United States. Since there are no restrictions as to where the intangible personal property may be used, and the property is not considered intellectual property (nor the provision of a service), the American customer is subject to G.S.T., even if he never comes to Canada.

Strangely, the same logic doesn`t apply when an American buys a regular book (or a car) which he COULD bring into Canada with him and use here. It is true that it is easier for Canada to assess such items at the border than in cyberspace, but I know of no cases of Americans being taxed on the books or cars they bring with them when they come to live in Canada for about half the year.

As a Canadian registrant, one way you might legally avoid this silly March Hare is to explicitly state on your website and invoice that use of such intangible personal property in Canada is prohibited (or requires an additional fee and the payment of G.S.T.).

3. When Imports Aren`t Imports

Goods shipped to Canada are subject to G.S.T. on importation. Such tax is often assessed at the border. But what if you are a Canadian registered for G.S.T., selling to a Canadian customer but your supplier is in a foreign country?

Pretend that your Canadian customer has bought a book from you from your Canadian website. Your drop ship supplier is located in the United States and is registered for G.S.T. You fax your order to the American company, and they, in turn, ship the book for you (complete with Customs Declaration and their G.S.T. Business Number).

Since they paid the G.S.T., you wouldn`t think you would have to charge it again, would you? “Wrong!”, smiles the Cheshire cat. Since you are a registrant located in Canada, you are required to charge and remit the G.S.T.

But you are entitled to input tax credits, aren`t you? In many cases, the answer is “No”.

It may be very difficult for you to satisfy the documentary and other technical requirements. As an example, it is not uncommon for American suppliers to absolutely refuse to give an invoice breaking down the G.S.T. or to allow you to be the Importer of Record. This complicates their life unnecessarily and they just don`t need the aggravation.

There are relieving tax provisions covering drop shipping, sales agencies, and other situations. In many cases, unfortunately, the most practical solution is to allow the tax to be paid twice.

4. When You`re Subject to Tax Where You`re Not Subject to Tax

It makes sense that countries impose a tax on sales and income made in their own jurisdiction. But does it make sense for Germany to tax sales made in the United States?

In effect, starting July 1, 2003, the European Union has done just that by imposing an online sales tax.

This means that if someone from England buys an e-book from someone in the United States, the American should submit this tax. Of course, If the sale was to someone in Germany, the tax rate would be different.

The rationale behind this follows: Since countries can`t collect sales tax on Internet transactions at their borders, the only way they can collect it (other than a self-assessment system) is with an online sales tax. Further, it is claimed that businesses in the European Union suffer a major competitive disadvantage because they have to collect Value Added Tax (VAT) but others don`t.

I know what they mean. Welcome to the club!

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Are You Ready To Own Your Own E-Commerce Business ?

Starting a business is exciting and nerve-wracking. It will be one of the biggest investments you’ll make during your lifetime. Not just financially, but emotionally as well. Doing it right will mean taking on a lot of responsibilities and making a lot of sacrifices. It will also mean working harder than you ever have before.

For these reasons, business ownership is not for everyone. If you don’t have the right skills, personality, and commitment to operate a business, you’ll be in trouble before you make your first sale. So before you begin planning your E-Commerce business, you need to take a hard look at yourself, your family, and your finances, and give honest answers to some very important questions.

The following questions wiH help you weigh your personal characteristics and beliefs against the realities of business ownership. Don’t worry if you find that a few of the questions reveal doubts or weaknesses. Nobody’s a perfect match for any profession. But if you find many of the questions troubling, you may want to rethink your decision to go into business.

1) Are you willing to accept the responsibility of operating your own business ?

Forget the tidy little set of responsibilities that came with a position in corporate life. When you run a business, you’re in charge of everything?from opening the doors in the morning to cleaning up at night. Then when you go home, you worry.
The hours are long, there’s a high degree of stress, and there’s always too much to do and not enough time to do it. You’ll have to deal with your customers and your employees. You’ll be responsible for the finances of the business and dealing with taxes. And you’ll need to fill out a lot of forms and sign a lot of checks.

Make sure you understand what you’re getting into. As a business owner, you’ll have more responsibilities than you’ve ever had before, no matter what your previous jobs have been. If you understand this simple fact, you’ll be ready to take your responsibilities on.

2) Are you comfortable making hard decisions ?

As the owner of a business, you’ll also have to make many decisions that affect the business, your livelihood, and that of your employees. Many times thev/11 be tough to make, including the decision to lay people off if your business falls on hard times. It will require decisiveness, mental toughness, and resolve. If you have trouble when faced with tough choices, this could be a problem area.

Do you think owning your own business is the way to easy money ?

Think again. Many people actually end up sacrificing income to open their businesses, at least at first. That’s the price they’re willing to pay for independence.
If you’re thinking of giving up a promising career and a lucrative income to start your business, be realistic about what your financial needs are and whether or not the business will meet those needs. Remember, you’re building a business.

It may take you a number of years to get to the income level you want or need. On the other hand, you may decide that you’re willing to sacrifice some money for the reward of being your own boss. Many people have found it to be worth every penny.

3) Are you starting a business out of desperation N?

This is a very real concern, particularly in light of the huge number of experienced businessmen and businesswomen who have been cast adrift in the job market through corporate downsizing in recent years. If you’re one of these people and are thinking about starting a business because you think it’s your only option, be very careful. Yes, it can be the answer to your future security, but only if you’re willing to make the necessary commitments and sacrifices. The world of business ownership is vastly different from the corporate world. Make sure you recognize the differences before you make the move.

4) Are you well organized ?

The day-to-day operation of your business is going to require you to assume many responsibilities. Let’s consider an average day. You may need to do the payroll, talk to suppliers, pay a few bills, work on a new advertising pamphlet, and prepare some tax forms. At the same time you’ll be filling orders and making sure they get sent out on time. Then there’s always the unexpected?your computer bombs or the air-conditioning conks out.

As a business owner, you’ll need to keep many balls in the air at one time. Your ability to juggle all these responsibilities will directly affect your success. If you’re well organized, you’ll have a list of the things you need to do, and you’ll methodically go through it during the course of the day. If you’re interrupted, you’ll pick up where you left off after you’ve dealt with the problem. If you’re still not through at the end of the day, you’ll sit there and work until you’ve finished. Procrastinators do not do well in business. If you get behind, you’re sunk.

5) Are you creative ?

It’s an asset to any business. No matter how great your product, you’re not going to be the only one selling it. Marketing and advertising are critical to getting customers’ attention and encouraging them to buy. If you have a creative streak?whether it be copywriting, graphic design, or even an offbeat sense of humor?it will be an invaluable asset to your business.

T his is doubly true in E-Commerce . Since your customers can’t see the items they’re purchasing “in the flesh,” so to speak, they need to be enticed by the visual presentation and written description in your promotional materials.

6) Are you flexible ?

In business, if an idea or plan doesn’t work, you can’t let yourself waste time, energy, and emotion bemoaning its failure. You need to quickly come up with an alternative solution. Flexibility and adaptability are the key. You’ll need to stay focused to achieve your goal, but you may need to try several different paths to get there.

In E-Commerce order, for example, one marketing approach may work for a while and then stall. At that point you’ll need to come up with something new. Remember, every business plan and every business

can benefit from a fresh look every once in a while, even when things seem to be going along just fine.

7) Are you goal orientated ?

This trait is obviously helpful in all parts of life, but it’s particularly helpful in business. As a business owner, your goals will be defined in very simple, concrete terms?gross sales and net profit.

A good businessperson approaches each year with new goals and uses them as motivating forces throughout the year. Let’s say gross sales for your first year of operation were $500,000 and your net profit was $ 100,000. For the following year, you might set as your goal a 20 percent increase, or $ 600,000and $ 120,000. Achieving or surpassing those figures will drive you day after day.
Goal-oriented people also plan for the future. Eventually, you may want to expand your product selection and your target market. You’ll have a long-term plan that includes the timing of your expansion and what every aspect of your business will do to accommodate increased volume.

8) Are you an optimist ?

Having the right mental attitude is important for every aspect of life. When you run into hard times, keeping an upbeat attitude and looking for the positive side of things is critical to riding out the storm.

This is particularly true in business. By nature, it’s a trip with peaks and valleys. For instance, the hardest time for any business is the first year or two. You may spend months getting things ready to go, carefully selecting the merchandise you’ll carry, and getting your advertising strategy together. Then you’ll send out your first e-mailing and wait anxiously for the phone to begin ringing off the hook and your emailbox to be jammed with orders.

But nothing happens. Maybe a few orders trickle in, or you get some phone calls with questions about certain items. This isn’t unusual, but even knowing that, you’ll still worry. If you’re the type of person who gets down when things don’t quite go the way you’d like, you might have trouble with the roller coaster ride that any business will take you on. Keeping a positive mental attitude is essential to weathering the bad times and working hard to make the good ones arrive that much sooner.

9 ) Have you any experience you can use in running the business ?

If you have, it will make learning the business a lot easier. Experience in sales, accounting, advertising, marketing, personnel management, taxes, or any other business-related responsibility is a definite plus for a potential business owner.
Experience with computers is mandatory since in E-Commerce of course computers are your lifeblood .

You have to have hands on experience with computers both hardware and software and not be intimidated by comouter experts and geeeks but rather be able to work with these otten eccentric individuals who command often unique skills.

10 ) Do you enjoy workling with people ?

One of the painful realities of being in retail is the fact that the customer is always right. Granted, running a E-Commerce business distances you from your customers in the sense that there’s rarely face-to-face contact. But that doesn’t mean you don’t owe them the same service and courtesy you would if they were standing right in front of you.

As an E-Commerce retailer, you’ll have the same problems with customers that storefront retailers experience. You’ll have complaints about your merchandise, your prices, your service, your policies, and your employees. Believe me, no matter how well you think you have things organized, someone will find fault with them.

This is where tact, patience, and understanding come in. When a customer is unhappy, you must put up with their behavior and try to amend the situation. The last thing your business needs is a bad reputation. If you allow a customer to go away unsatisfied, you can be sure the person will tell all their friends how terrible you are. That, in turn, will keep a lot of potential customers from becoming regular customers.

So there will be times when you’ll have to bite the bullet and make amends quickly and courteously when you’d really like to tell the customer to take a hike. Because you’re dealing with someone who may be halfway across the country, it may take a personal phone call, an overnight special delivery, or a refund with a handwritten note saying you’re sorry the purchase didn’t work out but you look forward to helping them in the future. Just make sure you leave the customer happy. .You’ll also have to deal with the people who work for you. As the owner of a business, your behavior will set the standard for your employees’ behavior. If you’re negative and critical, they’ll be negative and critical. But if you’re cheerful and upbeat, that will also be reflected in their behavior.

You’ll have to be tough at times. Managing people isn’t easy. If you’re lucky, most of your employees will be pleasant, will work hard, and will contribute positively to the business. But you’ll also have a few who will turn out to be unpleasant, lazy, incompetent, or even dishonest. Motivating them will be a challenge. If you can’t change their behavior, you have to be able to fire them.

11) Are you comfortable dealing with money ?

Some people are terribly inept at finances. Others can do it but hate it. Like it or not, financial management is an inescapable fact of business ownership. You’ll be dealing with complex monetary issues, from financing the business to handling the day-to-day receipts. You’ll be responsible for paying the bills, making the bank deposits, doing the payroll, and sending in withholding taxes and quarterly reports to the IRS and the state. You may be handling substantial amounts of cash, and there are certain risks inherent in that responsibility.

You’ll also be making business plans. These are detailed projections of your income and expenses for a given period of time, usually three months, six months, or a year. In some ways, they’re quite simple?you want to maximize your income and minimize your expenses. But they take careful planning and budgeting. What are the minimum staffing expenses going to be to operate the business? What will your overhead and utilities be? How much money can you spend on advertising? When are the taxes due? How will you determine the price of your products? What will you charge for shipping and handling?

Any financial experience you may have had will help you with this aspect of your business. And if you like this type of activity, it will be to your advantage. But if you find it burdensome, you’ll have to be ready to deal with it.

12 ) Are you financially prepared to open a business ?

Starting any business requires money. The nice thing about E-Commerce is that you can make it about as bare-bones as you care to, particularly if you’re starting a small operation that you’ll operate in your spare time. Many people have started E-Commerce businesses for just a relatively small amount of capital .

But the bigger your dreams, the more money you’re going to need. If you’re planning a full-time E-Commerce business with numerous products, the start-up costs will be considerably higher. Then a whole new batch of considerations comes into play. Do you have the financial reserves to support you and your family for a period of time until business picks up? Some business advisers say you should have enough on hand to survive for a year with no income whatsoever. While that may be an unrealistic goal, you do need to consider what happens if the business fails altogether. Do you have the resources to weather such a catastrophe?

Before you begin planning your business, you need to take a careful look at your finances. How much of your available capital are you willing to risk? Are you willing to personally sign for a business loan? What do you have to offer as collateral? How much cash will you have in reserve for emergencies? If you don’t have enough to start the business yourself, are you willing to take on a partner or partners? Are you staking your entire financial future on the business?

Undercapitalization is the main cause of failure for small businesses in the United States. Yet many people, caught up in the entrepreneurial fever, continue to start businesses on a shoestring, woefully unprepared to deal with the bad times. If you can’t start your business with a comfortable financial cushion beneath you, you may be taking a risk you can’t afford.

13 ) Is your family ready to amke the committment

Whether your family is actively involved in the business or not, business ownership is going to have a huge effect on them. If you’re the only one involved in its day-to-day operation, the rest of the family isn’t going to see you very much. If they’re used to having you around on evenings and weekends, this may cause problems.
Your spouse may be unhappy having less time to go out to dinner or the mov
ies. Your absence may also mean he or she is going to have to assume a lot more responsibility at home? chauffeuring the kids here and there, helping with homework, doing the shopping, cooking the meals, cleaning the house, paying the bills, and all the other odds and ends that are part of day-to-day life.

Your kids may have to make some big adjustments, too. You might not be available for Little League games, dance recitals, school plays, and all the other events of childhood.

There may also be some financial adjustments for your family. If you’re like most fledgling business owners, you’ll be running a tight ship for a few years. Your family will have to realize there might not be money for some of the luxuries they used to take for granted.

It’s extremely important to think about potential family problems early in the process. Sit everyone down together and tell them what you’re thinking of doing. Make sure they know what it will mean to the family’s day-to-day routine and find out how they feel about it. Their support will make your life a lot easier. You’re going to have enough stress just handling the business. The last thing you’ll need is a family crisis.

The other side of the coin is having your family members working in the business with you. The dynamics of family businesses can be quite volatile, and you’ll want to make sure everyone can get along. A major question will be, Who’s the boss? Are the lines of authority clearly drawn? Are you and your spouse going to be equals in ownership and operation of the business? If so, are you able to work together cheerfully and consider each other’s opinions? If you are, you’ll probably have no problem running the company together. But if you can’t even agree on what kind of soap to use, you may have trouble.

14 ) can you handle stress ?

It comes with the territory. Long hours, endless responsibility, dealing with customers, worrying about money?these can take a huge emotional toll. Some people thrive on stress. It actually makes them perform better. They stay calm in a crisis and can react quickly to change. Others fall apart when things get too hectic. Which kind of person are you?

15 ) Are you in good health ?

Running a business can be physically taxing as well. You may have to spend a lot of time on your feet and not get as much sleep as you’d like. You may not have as much time to eat properly or exercise regularly. There may be activities in the business that require a fair amount of physical strength.Take an inventory of your physical health. Do you have any chronic problems that might prevent you from operating the business efficiently? Remember, when you own the business, you have to be there day after day. A long absence because of a serious illness could spell disaster.

These questions may be heart wrenching and difficult to consider but are essential if you are to consider whether you are ready willing and able to run your own E-Commerce BUSINESS?

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19 Free EBay Secrets. For Your Success

Gaining success through the eBay selling business may not be as complicated as you think. You only have to know where to find free eBay secrets that count. Once you get hold of free eBay secrets, start applying them in order for you to put up a successful eBay selling business.

No need to look high and low for free eBay secrets, we?ve got them compiled here for you. You can use these free eBay secrets to create a booming business on eBay.

Once you decide to become an eBay seller, choose the user ID you will have to use, carefully. Choose a User ID that represents your business or the items you sell. Your User ID automatically becomes your eBay identity to potential buyers.

Look up the ?How to Sell? Tour and watch the eBay selling demonstration video. Then learn of free eBay secrets in starting up at the eBay Learning Center.

Get your ID verified by using the ID Verify option when setting up a Seller’s Account. This gives you an ID Verify icon in your feedback profile thereby giving the eBay community more confidence to buy from you. Don?t let this free eBay secret go unheeded.

Make sure to get computer backup disks in order for you to store up valuable data. A free eBay secret of using accounting software will help you know how your business is doing so you can make it more profitable.

Look for a good place where you can put your inventory and shipping materials. It?s a free eBay secret that they need to be in a safe, dry place nearby. Writing a daily To-Do List will help you organize your schedule. It is also the free eBay secret for you to manage your time on normal tasks and follow up on opportunities that aren’t part of them.

Taking eBay?s fees into account may be the free eBay secret you need that?ll guided the pricing of your items.

Find the best category where to list your products under. This free eBay secret is probably known by everyone. From eBay’s home page, click the Buy button, and browse the categories to find categories that apply to your items. Another free eBay secret that?s necessary for your products? success is checking where competing items have been placed. It’s a good idea to choose two categories for your listings to reach more buyers.

Even if you have to pay additional fee, spotlighting your title is a practically free eBay secret that?s guaranteed to grab buyers’ attention when they search for listings.

Hiring a Trading Assistant can free up the time you need to let you focus on the more important aspects of your eBay business. Constantly monitor My eBay for your listings performance and other activities on the site. Keep track of your eBay correspondence by using My Messages. Surely, this free eBay secret will be a great help.

Attending trade shows is not only a free eBay secret advice it is also a great opportunity where you can get product trends preview and connect with manufacturers and discuss the opportunity of selling their products on eBay. Make sure to bring your business cards and be ready for discussions/

Protect yourself from potential fraud. Be wary for unusual buyer requests and consider it as a fraudulent sign if such requests come to light.

eBay consultants are available for advice and even free eBay secret tip offs. Once you know how to sell on eBay and checked out the eBay Community, your head will be buzzing with new business ideas.

Subscribing Chatter may get you not only feature articles, tips, helpful links and member interviews but maybe also free eBay secrets to success. Signing up for the PowerUp Newsletter can get you advanced notice of upcoming events and promotions. You’ll get to know free listing days, feature discounts, seller sweepstakes and more.

There?s nothing wrong in promoting your eBay store. In fact it is another free eBay secret that you design marketing materials to promote your store.

Once you made a final sale price, donate part of it to a Nonprofit Organization of your choice. Remember that the ultimate free eBay secret to success is passing on the blessings and knowledge you acquire!

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How To Start Your Online Business With Drop-Shipping

By using drop-shipping firms to handle your orders, you could route all your ecommerce site’s orders to wholesalers, and they will drop shipped your order directly to customers. And you as the online retailer can eliminate the expense of carrying inventory and the risk of being stuck with the goods if these goods didn’t sell.

Before you get started, consider these seven steps involved in starting a drop-ship e-business:

Step 1: Decide to sell your products with or without your own website

You can start your drop-shipping e-business either with or without having your own website. If you decide to sell with your own domain name, then you need to get your ecommerce site up. If you do not want the hassle of getting your own ecommerce site, then you could build your online store at eBay. eBay e-store site builder allow you to build your online store easily.

Step 2: Decide products to sell

Then, you need to decide what types of products to sell at your online store. You could identify a group of products such as electronic products, household electrical appliances, cell phones & etc. It is advisable to identify similar products or products under the same category to sell instead of totally different category products such as shoes and CD player. Because, by selecting products within the same category, you can give your customers more choice to choose from, and you can group two or more products in a bundle for promotion or marketing activities and you get more sales on each transaction.

Step 3: Locate suppliers who will drop-ship for you

After identify your products to sell, you need to look for your drop-shipping suppliers. On time delivery is important to ensure the satisfaction of your customers; hence, be sure you check for the drop-shipper performance record before you sign-up an account with them. Discussion forum, message board and blogs are sources for you to find some hints or comment for the drop-shippers. Or you just simply key-in the drop-shipper name on the Google or Yahoo search box; you should get some information of your selected drop-shipper.

Step 4: Set up an account with the drop-shipper

Once you select a drop-shipping company, you need to set up a reseller account with the company. This can often be done online or by phone, but some companies will require that you complete and return a reseller application to open an account. Some may also require a tax ID and a business license. Most drop-shipping company will charge some fee to open their reseller account.

Step 5: Advertise the product for sale online

Many online retailers failed in their drop-shipping e-business because they could drive traffic or visitor to their website and convert these visitors to the actual paying customers. To get traffic to your product page (either your website or your eBay e-store), you need to advertise your products so that your products get exposure on internet and attract targeted traffic to your product page.

There are many ways to advertise your products. You could advertise on eBay, use pay-per-click (PPC) advertisement service such as Google Adword or Yahoo PPC. Or you could go for the cheapest but equally efficient way in driving traffic to your e-store: Article Marketing. You could write a review on your products in an article and put your e-store URL at the end of article or at the author resource box and submit them many article directories for maximum exposure. Many internet visitors will drop-by to your e-store via your URL link at the end of your article if they are interested to know more.

Step 6: The Product Sold & Place Order To Drop-Shipper

Once your have product sold, your customer will pay you on your selling price via your online payment system such as PayPal. And you place the order with your drop-shipper and pay them via their payment system at the agreed price, which is lower than your selling price, so that you could earn the profit.

Step 7: After Sale Follow Up

Many e-business entrepreneurs will miss out after sale follow up portion. Just because your customer has paid you and you have placed the order with the drop-shipper, it does not mean that this is end of the loop. Because if there are problem occur, you are the one who need to responsible in the eyes of your customers. Hence, you should follow up with your drop-shipper either via phone or email to ensure that ship out your order to your customer.

You should proactively follow up with your customer to ensure they have received their order and satisfy with it. Offer yourself as the personal contact for any issues that may arise. This is also a great way to sell customers more products because if your customers are satisfied with your service, they may give you repeat orders.

In Summary

By integrate drop-shipper into your e-business, you can forget about inventory handling issues and find a shipping partner to fulfill orders for you; all will be done by your drop-shipping partners. By following correct steps to set up your drop-shipping e-business, you can save your time and efforts in getting your business started faster.

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E-commerce Solutions…

When you have a small home-based business, and are basically just starting there are many ways to make a large leap ahead. One of these great methods is to sell online merchandise. An online store can be set up relatively easily and e-commerce has been proven to be quite successful. There are many sites online these days that make e-commerce an excellent decision for your business.

Microsoft now offers a great service known as Bcentral, and is offering great deals on server and hosting packages that run on a monthly scale, or basis. This is a great tool for the individual that is looking to delve into the e-commerce field. If you have an idea for a catalog, and need tools to get it up and running such as templates, and logo creators this could be your solution you?ve been waiting for. Not only will you receive the templates and the graphic creators, but also you will receive the quaint shopping cart in the top right hand side of the page. Having the opportunity to track and control orders and sales is made very easy as you will receive automated conformation through e-mail. Being able to become a member in the PayPal system is also a good idea, as you can never have enough payment options attached to your site. This just increases your chances of sales. You will also be given the opportunity to keep track of customer traffic to your site as well. This makes for a very handy service indeed.

Another great service is provided by Ebay, the stores offer a very popular alternative and have a sliding fee scale to fit most businesses needs and budget. The basic service is for the smaller of the businesses that have a smaller volume of traffic. This does not mean that you will not have access to some great tools for your site. You will not be able to keep track of the flow of traffic or sales with this service and there is a very limited directory, yet it is still a good service for someone who is just starting out. The next level of the ebay service will provide more for the business that may be needed as time goes on. It places your priorities in relation to the product you are trying to sell; knowing exactly what the consumer is looking for makes it easy for them to adjust your targeted areas. You will get some traffic reports and sales figures, but not many. The third and final level of the ebay store program is exactly where you want your business to be placed. This is the premier spot or the center stage. This is the place where the bulk of the strongest traffic will be located. This will give you a much stronger shot at making those sales.

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ECommerce And Canada

Canadian eCommerce growth was recently flat but still has an attractive upside?

Recent studies found that Canadian retail e-commerce growth was flat year over year (2003-2004). After further examination however, approximately 60% of the 100 largest non-travel sites succeeded in growing their sales over 20%.

Also interesting is the trending of Canadians from buying at non-Canadian sites to domestic sites (63% domestic, 37% foreign). This ?domestic shift? clearly benefits the launching of a new eCommerce business in Canada.

The sales opportunity lies with the ?early adopters?, individuals primarily the 18-34 year old age range. This segment is more technologically savvy and more likely to purchase online. In a 2003 to 2004 sampling comparison, this segment?s overall e-commerce spending increased 44%. The 35 to 54 age group increased only 5% and 55+ increased 18% (includes online travel).

Overall Internet Adoption rates still trail the U.S. and come in at approximately 52%. However, with the development of new Internet infrastructures and the maturation of Canadian ISP?s, this number will likely rise in the next 3-5 years. The following quote from the Canadian government re-enforces this theme.

?To reach our new national goal (relating to e-commerce) Canadians will need to develop strategies that build an intelligent infrastructure to serve as the backbone of the e-economy- by encouraging investment, strengthening research, enhancing commercialization and ensuring that all Canadians have access to this infrastructure and know how to use it.? (September, 2004)

Shifting demographics & lack of online competition equal a substantial opportunity?

Forrester Research reports that 48% of Canadian web shoppers are now female compared to 39% in 2003. 74% of web buyers are married and likely are home shoppers, compared to 68% in 2003.

With the gender gap closing, online home retailers have a great opportunity to target their core customer segment: the 30-40yr old female who owns or maintains a residence.

Within this sector, it is rare for U.S. based retailers to have online Canadian stores. Many brands will ship to Canada, for very high costs (customs duty & shipping) but this likely leads to an unpleasant experience for the Canadian consumer. These high costs, compiled with a lack of domestic Canadian retailers providing an e-commerce offering, are driving the stagnant growth of the online sales channel.

By being a ?first-mover? in establishing a presence in the online marketplace within Canada, online retailers will facilitate sales from consumers that want to get products shipped from their native homeland after being paid for in Canadian currency.

Similar to the U.S., consumers are exhibiting multi-channel tendencies and embracing the emergence of broadband connectivity?

Canada is the only country in the world in which broadband overtook dial-up access in 2003. Currently 48% of all Canadian consumers have broadband access and they are 67% more likely to have high speed web-access than American consumers.

This impressive penetration may prove to be a strong driver for online circulars and new online merchandising tactics, as product differentiation are established outside of price.

Canadian shoppers are also parallel to U.S. consumers in their multi-channel behavior. 58% of Canadian shoppers have researched a product online and purchased offline, spending an average of $440. An online Canadian strategy must focus on integrating the online and physical store with store locator functionality and other tools to promote cross-channel behavior.

In conclusion, multi-national retailers should closely examine the Canadian eCommerce opportunity. Attractive consumer demographics, an established broadband infrastructure, and a shift in overall shopping tendencies make the Canada a high-growth and un-saturated area for multi-channel retail.

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E-commerce And Drinking Water

April 25, 2006

E- Commerce is coming of age with millions of new customers from internet sales for a wide variety of products. Advances in web site design, payment mechanisms and delivery systems have met the increased demand for online ordering.

With the advent of on-line ordering firms like Amazon and E-Bay, what started out as a small business has morphed into a multi-billion dollar industry. The key to success in the field of E Commerce ist he offering of high quality products coupled with state of the art technology to ensure ease of ordering and secure payment mechanisms.

The bottled water industry is an ideal beneficiary of e-commerce technology because of the large number of customers served and the frequency of transactions and purchases.

E-commerce Defined

E-commerce is similar to other forms of commerce except that it involves the buying and selling of goods over the Internet. E-commerce sites range from a simple web page highlighting a single item to dynamic fully developed on-line catalogs featuring thousands of products.The common theme and benefit in e-commerce sites is instant purchase, instant payment (if desired) and instant gratification for the customer.

Over the years, the e-commerce web has blossomed into a multi-billion dollar industry yearly, with significant growth projected over the next 5 years. A defining characteristic is that all ecommerce web sites accept a type of online payment, whether through a third party or directly with a merchant account..

E-commerce: The Wave of the Future

The internet is changing world view of shoppers. Instant gratification is a reality. Utilizing e-commerce allows customers the ability to quickly take delivery of the goods they require and desire.In addition, the Internet is perhaps the best sales tool ever invented as it allows customers to browse endlessly in privacy. They can return and order again and again without ever leaving their home.

Most experts agree that it is only a matter of time before all sales-oriented companies will have some sort of e-commerce presence in order to remain competitive and the development of software and tools to improve the productivity of e-commerce sites remains strong. As more and better technology is developed, e-commerce will greatly expand.

Secure Payment and SSL(Secure Socket Layer): The Heart of the System

SSL(Secure Socket Layer) has been the de facto standard and heart of the system for e-commerce transaction security, and it’s likely to remain so well into the future.

SSL is basedon encryption. SSL encrypts data, like credit cards numbers (as well other personally identifiable information), which prevents unauthorized use. An SSL protected page is identified when the address begins with “https” and there is a padlock icon at the bottom of the page.

SSL Certificates

The SSL certificate resides on a secure server and is used to encrypt the data and to identify the Web site. The SSL certificate also helps to prove the site belongs to who it says it belongs to and contains information about the certificate holder, the domain that the certificate was issued to, the name of the Certificate Authority who issued the certificate, the root and the country it was issued in.

In general,e-commerce users are urged to avoid sites that fail to use and display proof of SSL Ceritifcates.

The Bottled Water Industry and E-commerce

The bottled water business is actually two lines of business: Local delivery water and private labeled water and each is an important subset of the total business.

Local delivery water is defined geographically and usually comprises rental or sales of coolers and delivery of 5-gallon and small package (12, 16.5 and 20 oz.) bottles to customers located within a limited distance from the water source. This business includes a customer base of consumers and businesses in the defined geographic area who take periodic delivery of water. The key to success in this line of business is the production and efficient delivery of the highest quality pure water.

Private labeled water involves the development and production of high quality custom labels with a clear branding message. This line of business is national in scope and includes a strong element of branding and advertising. The key to success in this line of business is the design and production of a label of the highest quality with a clear branding message.

Each line of business has different requirements for e-commerce. For the local delivery business, establishing and meeting delivery schedules is critical with the most advanced sites offering delivery programs that offer the customer choice of delivery schedules and the ability to modify deliveries as conditions warrant.

For the private labeled line of business design flexibility in the form of interactive tools for the development, proofing and production of labels is critical. Another critical aspect of the private labeled line of business is fast and cost effective delivery through national carriers.

A Culture of Customer Service

The best e-commerce site will not produce results without support of an effective customer service organization. E-commerce tools and capabilities must be complemented by a customer service culture that includes rapid customer feed back, human (as opposed to voice mail and e-mail) interaction and clear communication. It is presently impossible to totally remove the human element from e-commerce and the human element is a critical part of the customer satisfaction process..

Best and Powerful Features

There are many varieties of e-commerce sites ranging from the simplest static site that offers very limited features to full featured dynamic sites based upon the latest database technology and access. No matter what the level of technology however, the site should combine ease of use with the most powerful features available. An effective bottled water e-commerce site should include the following minimum features.

General Features

?Multiple-Recipient Ordering (allows multiple user shipments in a single transaction)
?No Shopping Cart ?Shoving? (gives the user maximum flexibility before check-out)
?Login Systems for Wholesale and Retail Customers (with remembered billing and recipient party data)
?Code Maturity (provides for reliability and stability of the site)
?Future Arrival Date Provisions (mandatory for scheduling deliveries and shipments)
?Order History and Fast Loading of Orders
?Automatic Shipping for Retail and Wholesale Accounts

Private Label Features

?Interactive and Customer Friendly Label Configurator (allows for user development of labels and artwork)
?Proofing Capability (allows the user to repeatedly review label design before purchase)
?Multi Layered Design ( allows for choice of color, shading and label features)

E-commerce lends itself to rapid fulfillment of orders and increased customer satisfaction when the site utilizes powerful state of the art tools and features coupled with a culture of customer satisfaction. On a user friendly powerful site, water orders for both local delivery and private labeled business are safe, convenient and fast. E-commerce vendors that maintain a culture of customer service will guarantee customer satisfaction.

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Smart Tips On How To Set Up E-Commerce On Your Website

The innovation of the Internet has made it possible for business opportunities, like e-commerce, available to just about anyone who wish to try it. In the old days, opening a business is such big commitment. This is mainly due to the high financial risk involved.

But today, business opportunities are available to just about anyone who are willing to put in time and effort in order to learn about the world of e-commerce. What?s great about it is that you can start an e-commerce business with low capital and very little risk.

However, be warned though that creating an e-commerce website does not automatically mean website sales. Furthermore, setting up your own e-commerce site is no simple process. Keep in mind that in creating a successful e-commerce business, setting up the site is just the first step. What will determine the future of your e-commerce site lies on how you would promote it. Not only will the promotion of your e-commerce site determine how much profit you make on the first month, but on the first year as well, and for the life of the business.

Finding your Niche

But first things first, to set up your e-commerce site you need to make some decisions. You need to decide who is your target audience? It is imperative that you should know who your customers are when taking into consideration the design of your e-commerce website. Then you need to find your niche. It might be a good idea to choose one that you have a passion on. If you are still undecided then seek advice from your friends and family.

Researching on the Demand

The next step is to conduct a research on the demand. Once you have a few business ideas then start researching on the demand for your products or services. If you plan to cater to the general public, you might want to find out how many people are looking for your products or services. Keep in mind that as a small business owner, you will not have the marketing funds necessary to create a demand for a product. Therefore, it?s safer that the products you sell must already be in demand. A great way to determine product demand is to see how many people are searching for a specific product.

Sniffing Out Your Competitors

It might be a good idea to learn something about your competitor?s websites. As the old clinch goes, forewarned is forearmed! So spend some time exploring each one, know if they have to special offers and the such.

Opening your Own Business Bank Account

Since now own a legitimate business, it?s time to open your own business bank account. All you need to do is take your court documents to the bank and open a business checking account. Most banks usually offer a variety of business accounts. Choose the one the best meets your needs. It might be a good idea to start with their least expensive account, after all you can always upgrade in the future.

Creating Your Website

While you?re still waiting for your bank account to open, you can start building your website. The first step here is to register a domain name. Names that end in ?.com? are best. If possible include one or more of your target keywords in your domain name.

One of the keys to successful e-commerce businesses is a professional website. Remember that your website is the only impression your visitors will have of your business. A professional website can be the difference between your visitors viewing you as a home-based business operating out of your garage and a multi-million dollar business with hundreds of employees. Fortunately, you do not need to be a web programmer to create a professional website. There are companies that sell professional website templates at an affordable price. There are also some website templates available for free.

Most website templates can be customized with common HTML editors and a simple graphics program. Templates can be edited without having to invest a lot of time and energy into learning how to code web pages. Also, you want your website content to target specific keywords. This can be achieved by creating articles, product reviews, product comparisons and detailed description of your products.

Hosting Your Website

Once your website has been created, then the next step is to find a company to host your website on their servers. You should be able to find a good hosting company for just $10 a month. This fee normally includes technical support and email accounts along with your domain name. Domain name-specific email accounts are important for a professional image.

As for your website files, you can upload it using a simple FTP program. The hosting company?s technical support personnel can walk you through the steps to upload your files and launch your website.

Implementing a Shopping Cart

An e-commerce website is not complete without a secure shopping cart. There is a lot of shopping cart options available. Avoid making the mistake of using Pay Pal to accept payments. This will immediately tell visitors that your company is very small and not professional. A good alternative is a remotely hosted shopping cart. Remote shopping carts take the burden of maintaining security and credit card numbers off your shoulder.

Promoting Your Business

Once your website goes live, you are open for business! Therefore, the next and most crucial step is promoting your website. The key here is to have a lot of people know about your website. The easiest way to do that is through search engines. So, you need to submit your website to search engines and directories like Yahoo!, DMOZ, Excite, and others.

Setting up your own e-commerce business is sure a lot of work. But if done properly, it will all be worth it and more. Now making it successful may prove to be more challenging. So, if you feel like giving up, just think of the pay-offs. It can really be rewarding!

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To Be Sucessful Add Flexibility In Ecommerce Website

The really successful marketer is flexible enough to adjust to changing circumstances. They have built into their Ecommerce Website, Flexibility, and it is a must for the secessful marketer.

Flexibility in your ecommerce website is relative, and the most secessful marketer?s have the flexibility to change there organizations to capitalize on aspects of opportunities quickly when they need to.

Many marketers are using a hodgepod of solutions and each is limited to performing a portion of your sales process. To make matters worse these solutions usually do not talk to each other. This type of setup will usually not allow for quick changes since each portion will need to be changed.

Does this sound like your experience? You find a system that will display your sales ad on other marketers sales pages, and you show their ads on yours, and their system will track your visitors, you like it so you add your ads to their system (you?re only allowed 3 for a free membership, unlimited for a paid membership), and their tracking code to your page. They even have a popup you will be able to add to help build your list. Their popup supports all the major Autoresponder Services. Now that sounds great, doesn?t it? And, just for the heck of it, lets say all this is free because you only offer 3 products (except you do have to pay the autoresponder service).
Now, 30 days later you create the ?World?s Greatest Ebook? and you want affiliates to help you sell it, so you sign up with another system to handle your affiliate program, and they have a different url for customers to assess for affiliates to get credited. Since this url is for the payment button you only have to change the url?s in each of the sales pages.
Another 30 days goes by and a NEW system pops up that will show your ads twice as many times as the current system you?re signed up with, so naturally you sign up.
This is where a problem can pop up. For one the old system more than likely used a cloaked url to send people to your sales page when they clicked on your Ad, and that cloaked link will probably not worked anymore. Another possibility is that the old system cached your sales page when you added it to their system, and if the link still works it will not show any changes you?ve made to page since it was added to their system.
The bottom line to the change you made from the old system to the new system is that people that book marked your page for later consideration maybe sadly disappointed when they try to return to find the url either doesn?t work anymore, or the information on the sales page is out of date.
This problem is compounded because now you have affiliates. Buyers that see the cached pages may see something different when they click on an affiliates link, and that?s not good for the affiliates creditability.
Just imagine what will have when the next NEW system emerges.

What if you could put all your products into one system? And, each product offered one, or more payment options. Suppose all your payments, refunds, commissions paid, and all your customer lists were held in that system as well. That would be the perfect Ecommerce Website Design.

Having that degree of control, and flexibility in a ecommerce website is not science fiction. It has actually been around for some time. For years some of the greatest , and most successful marketers have had this flexibility running their businesses.

They?ve used JV Manager, Fantasos, and newly released Delavo. Central control platforms like these will control the complete process, and not just some parts. That means when its time to move quickly the marketer only has one system to change to take advantage of an opportunity that has just opened up.

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How To Build A Successful Web Site: The Elements Of A Winning E-Biz

When it comes to creating profitable web sites, there?s no magic formula or quick fix. You have to set your site apart from every other web site and motivate buyers to come back again and again. It?s a step-by-step process ? simple enough, but not easy.

According to Jim Nelson, of eCommerce solution provider http://SiteSell.com, there are two key components to building a successful eBiz: content and customer relations.

? Content Is King
The first step is building your web site around a lot of good, quality content. Explains Nelson, ?The more useful, interesting knowledge you provide visitors with, the more your site becomes a legitimate, helpful tool in their eyes.? As you help people learn about whatever topic your site is focused on, you?re giving them a reason to choose to buy from you and developing loyal customers.

Beyond that, your search engine rankings correlate directly to the amount of valuable information you provide. The more fresh, changing subject matter on your site, the higher it will rank. And the higher it ranks, the more users will find it. That?s why you want to be adding new, content-rich pages on a regular basis. If you can gain good positioning in the major engines (Google, Yahoo!, and MSN), you?ll automatically do well in all the minor engines that pull their results from these popular sites.

You should base your pages around keywords you can compete with. Research the supply and demand for various key phrases on Google, Yahoo!, and WordTracker, and use that data to determine which keywords to center your copy around. As you research the topic your site will be about, you?ll find hundreds of related keywords. You might not rank well for every one, but if you can rank well for enough of them, you can really boost your traffic.

? Make It Personal
Because users primarily come online with the intention of gathering information or finding a solution, a hard sell can turn many visitors off. People want to feel like you?re not just after their money, but that you?re actually offering them something in return ? that the relationship is mutually beneficial.

That?s why the second component of a profitable web business is to make it personal. Your site is your instrument for cultivating a connection with your shoppers. Audio and video can greatly enhance that personal sense. You want visitors to understand that you?re a real person with a name, a face, and a phone number where they can reach you.

Creating a personal presence lends credibility to your business. You want your web site to make customers feel welcome, and you need to reaffirm that positive initial experience by following up with quick, friendly service. If visitors feel like they know you and like you, they?re going to want to buy from you, rather than just moving to the next e-tailer in the results pages.

Maintain Consistency
Sometimes, in spite of taking all the right steps, you?ll find your site loses it?s positioning and your traffic and sales slip. This is fairly normal ? the engines have simply modified their ranking algorithms again. ?The important thing is not to panic,? says Nelson. ?The search engines want people to find well-built sites in the results; so if you give them that, the engines will find you again and you?ll come back up in a fairly short period of time. Just keep doing what you?re doing ? quality content is a process that still works.?

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