Category Archives: eCommerce

How Long Does It Take Your Site To Load On Dial Up?


Posted by healthyways

Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what?s wrong? Your site may simply be to slow.

Load Times ? Are You Driving A Ferrari or Moped?

Give some thought to the sites you have visited of the past few weeks. Were you willing to wait 20 seconds for a site to load or did you hit the back button? Why would visitors to your site behave any differently? They won?t.

Webmasters, designers and site owners universally access the web through high-speed connections. Because of this, it is easy to forget roughly 40 percent of surfers use dial-up connections. While your site may appear to load quickly on your high-speed connection, have you tried loading it on a 56k connection? The results can be shocking.

Sites that appear to load quickly on a high-speed connection can take forever on 56k. It is not unheard of to find a ?fast site? actually takes 30, 50 or 80 seconds to load on a 56k. Sometimes, the load time is so slow the browser will actually ?time out? and fail to show anything. If your site has this problem, 40 percent of the hits are worthless. Worse, those frustrated surfers are unlikely to try to access your site in the future even if you fix the speed problems.

How fast should a page load on a 56k connection? As fast as possible, but no slower then 25 seconds. If you can get 56k load times below 10 seconds, you can turn a negative into a competitive advantage. Surfers come back to fast sites.

Determining Load Times

The best way to determine the load time for your site is to actually use a 56k connection. While this solution isn?t particularly technical, it will let you see exactly what your prospects are seeing when they visit the site. You will be able to see what loads quickly and what appears slowly. This should let you isolate particular elements in need of optimizing.

Server statistics can also provide you with evidence of slow load times. Are users spending a lot of time on entry pages, but not visiting internal pages? Either you have poor content or a loading problem.

Finally, you can also use diagnostic programs to test load times. Typically, the programs will kick out estimated load times for dial-up, DSL and T1 connections. Make sure you test your home page and internal pages. Diagnostic programs are excellent tools, but don?t get lazy. Make sure you physically watch your site load on a dial-up connection. The experience will prove invaluable to improving your site and conversion rates.

Improving Performance

The steps needed to improve the performance of your site often depend on the nature of the site. A database driven site will have different issue than a graphic intense site. There are, however, universal factors that can be checked:

1. Graphics: Typically, browsers have to make a connection for each image on a page. The more you have, the longer the load time. Limiting the number and size of graphics can help.

2. Tables: If you use tables, try to break them up into smaller modules. Large tables can negatively impact load times.

3. Multimedia: If it flashes, explodes, spins or blinks, consider ditching it. Yes, it looks great, but is it worth 40% of your audience?

4. Size: Scrutinize the size of your pages. The bigger the page, the slower the load times. It shouldn?t be a problem if the page is comprised of text, but large pages with lots of code will load slowly.

Cheer up if you have a speed problem! Yes, you?ve lost a lot of business, but now you can fix it. Most of your competitors will never figure it out. That puts you ahead of the game.

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E-Commerce Shopping Carts Features Costumers Need


Posted by healthyways

As more and more people cling toward online shopping, they create demands for better and more efficient e-commerce shopping cart. And since they are the reason why you are doing business, giving them what they want should be your top priority. The following is a list of features that costumers may look for:

Payment options

Credit cards are often a preferred payment methods by most costumers. But those who are hesitant to give their personal information online choose alternative payments like checks, money orders, PayPal and Google Checkout. As an online merchant, always make sure to answer different types of costumers by carrying different types of payment systems.

Product Reviews

According to a CompUSA and iPerceptions study, 63% of costumers are more likely to buy from sites with product ratings and reviews. So no matter how well you promote your products online, if your site has no product review and rating, you cannot maximize your sale potential. That said; choose a shopping cart vendor that provides product rating.

Real-Time Inventory

Nothing is more annoying to costumers than going through a lengthy process of placing orders only to find out that the products they want to buy are out of stock. Real-time inventory assures the costumer that the products they see on their screen are available. Also, real-time inventory feature helps you as a merchant to monitor your stock and replenish if necessary.

Website Security

SSL or Secure Socket Layer data encryption assures costumers that their personal data are kept confidential. SSL certificate seal can be seen on the home page of your website.

Special Offers

Many merchants, especially those who have just stared their businesses online do not know that with a right shopping cart feature (coupon codes, order discounts, gift cards and free shipping), they can actually sell their products well.

Merchant who are looking for new costumers or trying to dispose old stocks can benefit from this feature.

Express Checkout

When costumers are ready to buy, make sure that you handle them as fast and as simple as possible. The lengthy process of purchasing items online can be frustrating and can drive customers away if you keep hold of them during checkout. Eliminate the risk of losing sure sales by using shopping cart express checkout option.

Order Tracking

Your responsibility to your costumers does not end when they checked-out and paid you for the products they have purchased. A good indication that you are a good merchant is the personal touch you provide to every costumer. Order tracking automatically sends order confirmation and shipping information via email. Costumers should be able to monitor where their purchased items are by logging into an account created during registration. Order tracking helps your business and your brand build reputation and costumer confidence.

Search and Browse

Costumers do not stay too long on a website if they cannot find the products they are looking for. Your main goal, therefore, is to give them the right tool that will let them search and browse from your list of products fast.

Costumer satisfaction is always the primary goal in any business. Online shopping is no different. Make sure that your costumers are always pleased by the service you provide through the help of these e-commerce shopping cart features.

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E-Commerce Shopping Carts Selection


Posted by healthyways

When choosing an e-commerce shopping cart, you need to think both ways: as a merchant and as a costumer. Ask yourself these questions: What are the features you need? How large is your business? Do you have several products and require a closely monitored inventory? Do you sell few products? Do you need simple hosted carts? As a costumer, what kind of cart is good? How do I want to pay for the products I buy? Do I need order tracking? The answers to all these questions matter a lot, so let us discuss them one by one.

Types of shopping carts. Features. Business size.

Let us tackle all these simultaneously since they are interrelated to one another. The types of shopping carts depend on the number of features they offer; the number of features carts offer depends on what type of business they cater; and the type of business these carts cater categorizes the types of shopping carts.

The simplest form of ?shopping carts? is not actually a cart but a merchant-generated webpages that contain product description and prices with ?Buy now? button. The ?Buy now? button transfers the customers to a third party payment provider like PayPal. This type is best for merchants with simple needs and few products but is not suitable for large businesses with several products that require constant monitoring.

If your sell several products that have to be closely monitored, what you need is a shopping cart that is either hosted by a cart provider or hosted by the same server as your website. Most carts work by keeping track of what the costumers select and take them to the checkout page, which is linked to the third party credit card payment provider. This type is often preferred choice by most small- and medium-size merchants as the price is comparatively reasonable with the features it provides.

Fully hosted shopping carts provide everything that the merchant needs: from shopping carts, checkout counter, payment system and even shipping. This product can be integrated with your website and can be customized to adapt at your website?s appearance. If you are handling a wide array of products with complex business rules, this is an ideal choice.

Budget

Since sophistication determines the price of the shopping cart, make sure that you only get the features you really need. Decide on the features that are right for your business. I advice that you make a list of the things you need for a shopping cart and rank it in order of priority. Then, find different shopping cart vendors that offer the features you need. If the price is higher than what you can afford, remove features that are least important.

Costumer Appeal and Ease of Use

A website that looks good may not always matter in terms of sales. But the behavior of the traffic towards a certain feature in your website ? in this case a shopping cart ? can make or break a sale. You can use the trial and error method but unless you are given a free trial on every shopping cart provider, it may be very costly. The best thing you can do is to review different cart vendors and focus your attention to the ease of use. If you are satisfied, then you can add it to your list of possible items. Do not forget to consider if the vendors are offering popular payment methods such as PayPal and other major credit cards.

Selecting an e-commerce shopping cart is a serious matter; evaluate the products based on the things that are discussed above.

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Your Website Really Needs A Physical Address


Posted by healthyways

I see it happening all the time… websites with no physical mailing address. It’s as if they don’t exist anywhere but in the scary world of cyberspace. I say scary because that’s exactly what a high percentage of the web browsing population thinks of the Internet. When these people are looking to purchase a product and don’t see a physical address, they get scared, and very likely abandon the purchase. And don’t think that a typical email address for your contact information cuts it. People want a physical location.

So, what do you do? Simple. Use a physical mailing address as a contact option in your ‘Contact Us’ page and/or website order form. However, if you’re a website owner that operates from your home, don’t go and attach your home address to your website just yet, you might want to think about your mailing options.

Deciding where to have your business mail sent is not as straightforward as you might think. There are a few factors that you have to take into consideration ? quantity of mail received, length of time at location, convenience, and of course, cost. The good news is that you have several options that are available to you:

1. Your Home Address
2. Mailing Services (Mailboxes Etc., The UPS Store, etc.)
3. Mail Forwarding
4. Post Office Box (P.O. Box)

Using your home address:

Using your home address is definitely the cheapest option. To the small to medium size website owners, it is probably the best option. However, if you tend to grow rapidly, or if your website already has a large user-base, then your home address may not be the best option for you.

If you are selling products from your website and allowing customers the option to mail in their order (which is good practice ? and many do), then you could potentially get a lot of mail, depending on the user-base of your website, of course. If this is the case, then your home mailman will not be happy with you at this stage! And you may also find yourself spending a half hour out of each day prying your mail out of your tiny home mailbox that is not big enough to accommodate all that mail. Furthermore, if you ever move you will need to forward your mail to your new location, which never seems to be as smooth as you’d like it to be.

Then there’s the fact the all of your customers can easily find out where you live. Not that you’re hiding from anyone! But you could find yourself in the situation where you have a few inquisitive customers that don’t mind “stopping by” to ask a few questions!

Using a Mailing Services (Mailboxes Etc., The UPS Store, etc.):

The use of a mailing service can be quite expensive ($25-$45 per month). However, there are some benefits. You can assign a suite number or have a real street name assigned to your business address, instead of a P.O. box. This can give the potential customer the impression that your business has an office or building that resides at the location. However, I have found that the cost of this service usually outweighs the benefits associated with it. Nevertheless, the money you pay to use a mailing service is tax deductible as a business expense.

Using Mail Forwarding:

Now, if you REALLY want to get fancy you can opt for the mail forwarding option. Here you can pay a company in a “big time” city like New York or Chicago to accept your mail and forward your mail to you. This is EXPENSIVE! And there is another major drawback – you are always getting your mail about 2-5 days late due to the forwarding time.

Using a Post Office Box (P.O. Box):

The use of a P.O. Box is, in my opinion, the best choice for those that run high traffic websites out of their home. Not only does your mail get to the P.O. Box more quickly, but also the cost is relatively cheap (about $50-$125 per year). Again, this cost is a business expense, so save your receipt and write it off!

In my opinion and experience, most people are accustom to the P.O. Box and do not mind sending orders to it. In fact, many big companies use P.O. boxes as a matter of conveniently keeping the mail separate.

There you have it, four good ways to make your customers feel more secure by adding a physical address to your website. Pick the one that suites you and your company’s needs best ? everyone is different. The important thing is to give your customers a place to send physical mail.

Good luck! And be sure to come back to visit VictoryKey often for more online business tips and discussions!

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Strange Internet Businesses Make Money


Posted by healthyways

Coming up with a profitable site that will make money can be a bit of a challenge. If you get a little strange, you can make money hand over foot. Don?t laugh!

Strange Internet Businesses Make Money

Okay, let us be clear about one thing. We are not talking about porn sites or anything else of that nature. When we talk about strange Internet businesses, we are really talking about a very particular niche market.

A niche is simply a segment of a business area or subject that isn?t discussed much, but has a lot of consumer interest. The classic example of a niche market is Star Trek. The show has spawned a legion of fans. Those fans go to conventions, buy every kind of Star Trek product imaginable and generally are very loyal to the brand. Although some people consider Star Trek fans to be a bit weird, they are a representative market.

One approach to making money on the Internet is to focus on a very particular niche. Adult web sites are the biggest revenue producers on the web. Regardless of your view of those sites, they offer an important lesson. Every single adult site is a niche site. Revenue studies show the adult sites that are very niche defined absolutely rake in the cash. This is a lesson you should take to heart.

Focusing on a niche market has some serious advantages. The level of competition in the niche is almost always going to be lower than in a more general market. Since there are fewer competitors, you will be able to become a leading figure in the niche should you so desire. This leads to publicity and so on. This is good. Very good!

Going with a niche market is a great idea, but finding a strange niche is even better. Strange niches tend to have a smaller population of interested people [i.e. potential customers], but they are also ready to buy if you can provide them with something they have been looking for but can?t find. Just as important, they will come back to buy more and tell there friends. This is also very good.

A classic example of a strange Internet business is gourds. It took me some time to figure it out, but gourds are melon-like bulbs. Apparently, people like to dry them out and then paint on them. A lot of people like to do this ? maybe 50,000 searches a month are undertaken for gourd keywords. A few years back, there was almost no competition for rankings. You can guess what happened. Gourd sites started popping up everywhere. I apologize for saying this if you are a gourd fan, but painting gourds is just strange. This makes it a perfect Internet business!

So, where do you find strange internet business ideas? You have to hunt. Ah, you knew it wouldn?t be that easy, eh? A good place to start looking is your own life. What odd little things do you like that you don?t tell anyone about. Do some keyword research to see if there are others out there sharing your quirk. If so, you have the perfect Internet business because you know something about it and have some passion for the quirk.

I?m off to paint a gourd.

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Building A Golden Nest Egg For Your Retirement Years


Posted by healthyways

Gordon Brown, speaking recently in Scotland, said that there should be a national debate on raising the state pension age, and David Blunkett, Work and Pensions secretary, told the BBC News that a rise in the state pension age should be considered.

The Pension Commission has already suggested that a mixture of higher taxes, larger savings and a higher retirement age could go some way to making sure that people will not be living in poverty in their old age.

Apparently the ?problem? is that people are living longer, and the pension?s commission declares that more than 12 million people are not saving enough towards retirement. Since the government, and life insurance firms, didn’t anticipate pensioners living so long, now they are saying that, in order to be able to afford to pay out on their pensions, they will have to work to at least the age of 70.

At first sight this all looks rather bleak, but it?s not all bad news, because people who work longer, particularly in a job they enjoy, actually live longer. Many people think that if they retire early they will live longer, but researchers have disproved this theory. In fact, those who stop working at 55 have nearly double the death rate of those who continue to work until they reach at least 65!

Baroness Greengross, chief executive of the International Longevity Centre UK, has said Work is a huge part of this equation, and provides mental and physical activity, self-esteem, social interaction and income for many of us is vital for older people to stay mentally and physically active.

So maybe we are all going to have to work for longer, and yet no one wants to be stuck in a job they hate for even more years than they had already anticipated.

Luckily there are some happy alternatives. There’s been quite an increase recently in people wanting to set up an e-commerce business with a view to building it up now, so that it will bring an income during their ?retirement? years.

Usually customers have been planning on setting up an online shop to sell products or services connected with their interests or hobbies. They’re doing this with the intention of using the internet to make money for themselves, and their families, in an enjoyable way, and setting up something they will be able to continue with well into their old age.

These days it is not nearly as expensive or difficult to set up an e-commerce website as it used to be. Getting a site that would let you sell your products or service online can be done quite quickly, and with the minimum of fuss, if you approach a company who has experience in setting up ecommerce websites. You do really need to seek professional help and advice with this though, as it?s not something a novice can do successfully by themselves.
Making your later years ?golden? could be as simple as expanding your hobby and getting set up to sell related products or services online. With an uncertain future ahead, the security of a little extra income is sure to be very welcome indeed.

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Online Internet Shopping Is The Craze In Australia


Posted by healthyways

Aussies and the world are logging on in record numbers, recent surveys conducted found that:

? Australians spent an average of $471 online in November (Nielson/NetRating)
? The number of Australian shoppers utilising the Internet has grown exponentially, almost doubling to 2.3 million in the past twelve months (news.com.au)
? 68% of Australians have a home Internet connection (Nielson/NetRating)
? Australians are spending 31 hrs a month online compared to just 10 hrs in 2003 (Nielson/NetRating)

Throughout the world consumer preferences are changing, online purchases are fast becoming the norm as potential customers are becoming computer savvy. Here are few more resounding global facts.

? 400 million passengers worldwide are now booking their flights over the internet (TheAge)
? The French spend nearly 50hrs a month online (Nielson/NetRating)
? Online consumers spent a whopping $22.3 billion in America 2005

With these kinds of figures we know that consumer loyalties are changing when it comes to purchasing goods. Consumer confidence is at all time high and we at thedeal would like to help you the consumer with your online purchasing.

We have put together a quick online shopping checklist which we hope will guide you safely through deciding which and where to purchase your products.

Online shopping checklist

1. Identifying info?do you know who you’re dealing with?
Has the website provided contact information, such as the physical address of the business, phone and fax numbers and, in the case of Australian businesses, an Australian Business Number (ABN)? This is important if something goes wrong, for example, if your package doesn’t arrive or your credit card is charged incorrectly.

2. Description of product?do you know what you’re buying?
Make sure the goods or services you are buying have been clearly described and they suit your need. Confirm this with the business (e.g. by email or phone).

3. Cost and currency?do you know how much you’re paying?
It is important that you know the final cost, especially if the business is going to charge your credit card. Clarify that delivery and handling costs have been included and check there are no ongoing fees.

Check if there any applicable taxes or import duties.

You should also clarify the currency?even an Australian company might list prices in US dollars.

4. Confirm the order?do you know if your order is correct?
Once you know the final cost it is useful to get confirmation of your order before agreeing to pay.

5. Applicable law?do you know which country’s laws will apply to the transaction?
This is particularly important if you are doing business with a website based in another country.

6. Privacy?do you know how any personal information you submit will be treated?
Many websites have privacy policies stating how they will deal with personal information. It’s important that you read these policies as your name could end up on mailing lists that receive unsolicited email from online marketers. In many countries, including Australia, there is now privacy legislation.

7. Payment mechanism?do you know what sort of online security the website has for processing your payment?
You need to satisfy yourself that any online payment by credit card is secure. Many online payment systems use secure sockets layer (SSL). The site should tell you that you are entering a secure online environment before you start to provide your credit card details. Usually an unbroken key or lock will appear in the bottom of your browser window to indicate you are sending information via a secure connection, or the web address will begin with https//:

8. Print out details?do you have printed copies of the terms of your agreement?
Make sure you print out any form you have filled in and keep copies of any email correspondence. It’s a good idea to print out pages from the website as a record of the offer you have accepted. This is important if the business denies having made promises to you. Remember, websites change regularly, and even disappear completely. You want to be able to prove the terms of your contract with the business.

9. Delivery?do you know how long it will take for the product to get to you and who to call if it doesn’t arrive?
You should clarify an expected delivery date so that you know when to start chasing it up if it hasn’t arrived.

10. Terms and conditions?do you know all the terms and conditions?
These will give you details of how the company deals with its customers. They need to be read carefully in case there are things you were unaware of, for instance, what happens if the chosen product is unavailable.

11. Refunds and warranties?do you know the business’s return, exchange, refund and warranty policies?
If you can’t find any policies on the website, contact the business via email or telephone and ask them to explain their procedures.

Australian businesses are bound by the Trade Practices Act and/or fair trading legislation. This means businesses have to replace a product or refund your money if that product is not of merchantable quality, or fit for any purpose that you’ve made known to the supplier. Goods must also match any description given by the trader (this could include matching a photograph of the goods).

For services, they should be rendered with due care and skill and be reasonably fit to achieve the purpose specified.

Remember that goods bought at auction are not covered by statutory warranty rights other than those relating to clear title, quiet possession and owning the goods outright.

12. Complaint handling and dispute resolution?will you have access to a complaints handling process or any external dispute resolution mechanisms?
Are you satisfied that, if you aren’t happy with some part of the purchase, the business will attempt to resolve any complaint you make in a fair and open manner? Many businesses have policies about internal complaint handling and external dispute resolution when that they can’t address any complaint you make directly to them?it’s worth checking this out before you make your purchase.

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Get More Than Just A Presence On The Internet


Posted by healthyways

The water purification salesman had been talking to us for what seemed like hours. During a lull in his monologue, I asked if he had a website.

“Yes. In fact, we are the only independent distributors of this product who does,” he proudly beamed.

“So you get a lot of leads from the website, then?” I asked.

“No, actually I don’t think we’ve gotten a single lead from it,” he replied.

“Then why do you have a website?” I wanted to know.

“To have a presence on the Internet.”

A few days later, our home inspector was giving us an update on the state of our house. We had bought it a few years earlier in winter, when snow was on the ground and on the roof, and we thought an update would be a worthwhile investment.

“Do you have a website?” I asked.

“Yes, I do. But, I don’t think a single customer found me that way.”

“Then why do you have a website?” I asked.

“To have a presence on the Internet.”

A lot of entrepreneurs and small businesses are sold on paying for a website because it is important to have a presence on the Internet. For many businesses, that is true. But what does “a presence” mean?

Would you open up a store in the corner office of the fifth floor of an office building, or would you open it up in the mall?

Would you leave the windows bare, or would you fill the windows with merchandise and open the door to make your store inviting?

Would you ignore customers when they enter the store, or would you carefully place merchandise and staff to maximize the revenue from each visit?

“A presence” is only valuable if the website serves a purpose, if it fulfills its goals. Just sitting there, somewhere in cyberspace, is not a sound business strategy. An experienced website marketing consultant can help you determine what goals, if any, are viable for your business website.

Here are a few of the goals you might want for your website:

Online pamphlet.

If you connect with customers by telephone, this is an ideal way to instantly deliver a pamphlet to them. No mailing, no delays, they can even call up your information while you are on the phone with them. This website has to look credible and be choc full of information.

Credibility booster.

If you are selling a big ticket item, particularly one that requires a good reputation, a website can help. This website should look upscale and focus on credibility-boosting content. It is ideal for speakers, consultants and other business-to-business service providers.

Lead generator

One excellent use for a website in many non-retail businesses is as lead generator. The idea is to funnel traffic (website users) into the site and lead them to take action. Such action might be to call you, to request a brochure, to request a free sample, etc. The main requirement for this is the maximum amount of targeted traffic possible, of people interested in what you have to offer.

By way of example, my marketing strategies website serves these first three goals: online pamphlet, credibility booster and lead generator.

Email Address Gatherer

This is really a form of lead generation, but it is unique in that you are not trying to sell through the website, but through an email newsletter (also called an ezine). The website is there primarily to pique interest, and the newsletter is there to build affinity and trust in order to make the sale. You need to have a newsletter set up, and you need targeted traffic.

By way of example, my personal growth website at serves this goal, attracting subscribers to my Daily Dose of Happiness.

Sell

Of course, if you sell hard goods, electronic goods or even many services, you can make the sales right online. You need some form of payment gateway and/or shopping cart, and your website needs to be able to make the sale from start to finish, which is not always easy. Of course, you also need customers in the form of targeted traffic.

By way of example, my liquid vitamins website at serves this goal.

What you want your website to achieve should dictate the look, the structure, the content, the writing style and whether or not the site is optimized for the search engines. Before investing any more money of time in your website, invest the time required to determine the goals you want your website to achieve.

Or you could be like that water salesman or my home inspector, satisfied with having “a presence”. Of course, many people go through life having “a presence” on Planet Earth, but most entrepreneurs I have met are go-getters. If “a presence” is not good enough in the real world, why settle for it in the online world?

A website should be an investment, not a cost. If your website is not working for you, or if you feel your business should have a website, determine realistic and useful goals, then set your website up to achieve them.

Maybe you don’t need a website at all. Or maybe your website could double your profits. Either way, don’t let it sit there gathering dust somewhere in cyberspace.

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How To Create Automatic Delivery For Your Ebay Items


Posted by healthyways

So you want to sell ebooks and/or digital products on eBay and you want your customers to have instant access and for this to be done automatically?
Up until recently automatic delivery has never been so easy!

Now you can sell hundreds of digital products every day and never have to send an email.

Where is my eBay digital delivery?

Some customers may ask you where is my product,
or that they have checked their email and there is no delivery.
If you are selling digital products and a customer asks you where their product is, please feel free to provide a link to this article.

As per eBay’s new policy on digital products the download page is displayed after your purchase by eBay.
To find this page

1. Log in to the eBay account under which the item was purchased.
2. Go to “My eBay”.
3. View the “Items I’ve Won”.
4. You will find the view digital delivery hyperlink next to the item you purchased.
Please note, you may have to click the arrow to see the drop down menu to access the hyperlink.
Also, you can find the digital download hyperlink by going back to the ad of the item you purchased.

Digital delivery seller requirements

Here are some of the requirements to sell digital items.

1. Use fixed price or store inventory (you can’t sell digital items by auction).
2. Offer only immediate PayPal payment.
3. You must use a PayPal Verified Premier or Verified Business account. (From experience I find the most trusted sellers are verified)
4. No pornographic material.
5. Seller must be the intellectual property owner, or an authorised reseller.
6. Sellers item must not include any software/scripts that harm the buyers computer or privacy.

For more information try reading eBays FAQ on digital items

Step one

Please note you can only sell digital items as fixed price, or store item (no auctions allowed).
After selecting your category you will then arrive at the “Title & Description” page.

If you don’t see the “List as a digital file or information” then you may have used the wrong category. For example, you can’t sell digital products in the motor vehicle category. Also, you could try lisiting the item from ebay.com to see if that makes a difference (sometimes does).

Please note, you may have to start a new listing to enable the digital delivery option.

Step two

After clicking the “List as a digital file or information” link, type some information about the product for sale. For example, is it mac compatible? Windows XP SP2 compatible? pdf, .exe, or zip files? Will the file be downloaded or emailed?

Make sure you click the legal agreement box and that you are an authorised seller.

Step three

After you have setup the “Title & Description”, the “Pictures & Details” you now will have to setup the “Payment & Delivery”.

This is the page where you specify how the buyer will receive the item. The buyer will only be shown this after payment has been made.

Here you can give the buyer details, for example:

“You can download your purchase from here….”

“Please message me (my email address) and let me know which email address you would like me to send your purchase to …”

“If you have any questions or problems, please email me here…”

I recommend you supply people with a download page, or a link to download the file. That makes the whole process more automatic, and your customer receives the product immediately after purchase.

Final word

I hope this article answers all of your questions about ebay digital delivery, and thank you for your time.

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How To Create A Money Magnet E-commerce Web Site


Posted by healthyways

If you’ve been online for more than a day you’ve probably heard some “guru” somewhere recommend that you create a Money Magnet Web Site – a site that is highly automated and helps you make money 24 hours a day. While that might *sound* great, what they often forget to tell you is HOW to do that.

Well, I’m going to tell you right now, in this article!

First, what IS a Money Magnet Web Site? A Money Magnet Web Site can be defined as one that is equipped with an integrated suite of both e-commerce and internet marketing tools in a fashion that will allow you to be the most profitable with the least amount of effort.

Most e-commerce systems are equipped with the following essentials: a shopping cart, acceptance and processing of credit cards, a maintenance system that allows you to add/change products, an order-retrieval system that enables you to fulfill orders.

However, what most of them are lacking are marketing tools. There are several marketing strategies that are essential in the creation of a successful e-commerce web site: email marketing (broadcasting) of prospects/customers, effective use of autoresponders (generate automatic email messages), online newsletter, online form/survey to capture your prospect’s email address electronic product delivery (if you sold a digital product), advertisement (ad) tracking, back end sales, affiliate program.

Now, if you had a system that would support the integration of ALL of these marketing tools in addition to the necessary e-commerce essentials, then you would have a Money Magnet Web Site. After all, it has been shown that it often takes 7 or more ad exposures before prospective customers actually make a purchase. Consider the following scenario:

A prospect clicks on an advertisement in an online magazine. This action increments a counter for this particular ad to help you determine how well it?s working. They don?t decide to buy as of yet but join your newsletter. They are now considered a prospect. You begin to send them a monthly email newsletter. Additionally, an autoresponder kicks in to thank them for joining the newsletter as well as scheduling them to get email twice a month for the next 90 days reiterating your product benefits and inviting them to purchase.

Upon sending them one of your “juicy” offers that they couldn’t refuse, they finally purchase. They will automatically be removed from your prospect list and added to your customer list.

Based on the particular product or service they?ve purchased, they will receive a series of emails every two weeks for the next 6 months offering complementary products. This will be the engine that will drive your back end sales and keep your customers coming back to your web site.

Being able to play out a scenario such as this using one integrated system would be pretty impressive don?t you think? The internet big boys do this with expensive e-commerce platform suites produced by vendors such as IBM, Microsoft and Oracle. Having your system automatically perform these follow up tasks frees you up to spend more time on your business, your health or your family!

=====> What can you do to obtain a money magnet web site?

Fortunately, there are ways that you can automate your website in much the same way that the big boys do. The best and most cost-effective way would be to sign up with one of the handful of Application Service Providers available on the internet, which provide a shopping cart integrated with a full suite of marketing tools. Normally, the shopping cart and tools are very flexible and can be incorporated into any website.

=====> Are there any other ways to automate your business besides working with a total solution provider?

You can accomplish some level of automation without an integrated shopping cart system, however, it will require manual intervention and of course it would be incomplete. I believe that the most important asset of your e-commerce business is your email lists. Therefore, concentrate on the implementation of a good autoresponder/list server system to “enhance” your present e-commerce website. There are several good ones on the
market.

Look for providers that allow you to: create multiple lists, add prospects via a web form, email, or manually through a management console, send out an unlimited number of autoresponder messages, send out an unlimited number of email broadcasts, set up and distribute a newsletter.

When setting up your autoresponder system, create one list for your “prospects” and another one for your “customers”. Now, here’s where you come in: when a person orders your product, you will have to perform the extra task of logging into your autoresponder system and manually remove them from the prospect list and add them to the customer list. This action will then trigger your customer autoresponder series of messages to be sent.

Remember, the key to building a successful e-commerce web site is to automate your marketing engine as much as possible and drive your prospects and customers back to your web site. This will certainly create a money magnet e-commerce web site for you!

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